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Thursday, March 1, 2012

Adsense and the Surfer

By Rui Ludovino


AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

Surfers like it because they can be directed to a lot of new sites they wouldn't have otherwise found. By putting an AdSense banner on your site, and a large number of visitors, you'll get great financial benefit. This is due to today's society which is filled with bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

It is great because it pleases every one who are looking for something, and directing them to what they need faster, everybody wins. This is how many websites are promoted today. They do it because they ultimately learned that it works for everyone. With the past few years of result, we know that this works. The first thing we see in a website is a graphical banner and our first idea is to get it out of our mind. That's why traditional banner advertising is wrong. Therefore, flashy banners are not working very well any more.

We've gotten accustomed to banners that don't interest us. And we're accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us. But we might look at a text-ad because we've grown accustomed to them being targeted at what we're looking for. Basically these advertisements have marketed themselves into being looked at by any visitor. And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you're looking for, not just a couple of keywords on a site. Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.

However, can Adsense compete in the advertising world? Of course. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.You will see less banners and this means you'll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

This is useful even for people who dislikes reading articles. Ultimately the adverts mean that you don't have to go back to your homepage every time you are compelled to complete a purchase.




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